The Center for Corporate Culture

The Center for Corporate Culture became reality in 2007. It represents a new business standard and is designed to advocate an ongoing conversation about the importance of building a workplace culture engineered for maximum performance. The Center believes in the message Dan Sanders' book, Built to Serve, conveys, and Sanders is one of The Center's co-founders and most staunch advocates.

The seeds for The Center's evolution were planted in 2003 when The Dollins Group produced the first in a series of successful Ethical Leadership Conferences. The conferences have featured world-renown speakers such as Dr. Stephen R. Covey, Ken Blanchard, President George H. W. Bush and Gen. Norman Schwarzkopf. These brilliant thinkers engaged audiences and helped lay the foundation for The Center, which will continue that tradition of excellence.

Building a sustainable, people-centered, profitable culture is an elusive proposition in today's rapidly changing business climate. Complicated issues such as generational work ethics, global competition and the speed of technology throughout the workforce confront organizations each day. The Center's focus, though, is to help leaders get the most from their business in a number of areas, including culture, leadership, wellness and execution, core components of any successful business.

The Center's mission is to advocate an emerging 21st-century business model at a time when business leaders face a bold new marketplace where competition is fierce, consumers are educated and innovation is the chief currency. The Center will challenge CEOs and their teams while helping them focus on a sustainable culture that empowers people and enhances their bottom line.